Content Development Process: Content is king. But what does that really mean for your business? And how can you create quality content that will help you reach your goals?
It’s not easy, that’s for sure. But it’s definitely do able and it all starts with having a content development process in place. In this article, we’ll walk you through the basics of creating a process that will help you produce high-quality content every time.
Establishing an Overall Content Strategy
The first step in developing your content marketing process is to establish an overall content strategy. This means figuring out who you’re targeting, what you want to say to them, and how you want to say it.
It’s important to be clear on your goals and objectives, and to make sure that your content aligns with them. Are you looking to generate leads? Increase brand awareness? Drive traffic to your website? Once you know what you’re trying to achieve, you can start developing content that will help you achieve it.
Concept Development & Ideation
Now that you understand the basics of content development, it’s time to get down to the brass-tacks of concept development and ideation. This is where the real magic happens, and where your content will take shape.
Your ideation process will be deeply personal and specific to your brand and audience. But there are a few key concepts that you can keep in mind as you get started. First, think about what topics and angles are most relevant to your audience. What are they passionate about? What do they want to know more about content development?
You’ll also need to consider the tone and voice of your content. Is your brand fun and quirky, or more serious and professional? Tailor your content to fit your unique brand personality.
Finally, make sure that all of your ideas are thoroughly researched. Don’t just guess what your audience wants to do the legwork to find out. The better informed you are, the better your content will be.
Storytelling & Content Writing
Great content starts with a great story. It’s one of the most essential pieces of your content, and it’s what will help you connect with your audience on a deeper level.
Your story doesn’t have to be complicated or over-the-top. In fact, it’s often the simplest stories that resonate the most with people. The key is to make sure that your story is authentic and honest.
When you’re writing your content, think about the story you want to tell and how you can connect with your audience on a personal level. Make sure that your writing is clear and easy to understand, and focus on creating content that is valuable and relevant to your audience.
Choreographic Performance, VFX, and Graphics
Now let s talk about choreographic performance, VFX, and graphics. These are important elements to include in your content development process as they help set the tone and atmosphere of your message.
Choreography can be used to bring movement, expression, and action to your content. Whether you’re creating a dance video or a product demonstration, choreography can help give it that extra oomph. Visual effects (VFX) such as lighting, filters, and color grading can also be used to give the visuals a cinematic feel.
Graphics are also an important component of the content development process. They can be used to create motion graphics or break down complex topics in an easy-to-follow infographic. Graphics also helps keep the audience engaged with your message by providing a visual accompaniment that enhances the story you’re telling.
Visuals and Music Selection
Once you’ve fleshed out your content, it’s time to give it that extra touch with visuals and music. Visuals, such as pictures and videos, can really help bring your message to life and make it more memorable for the reader.
Music selection is also an important part of any content development process. Selecting the right piece of music can set the tone for your article and draw in readers. Just be sure to include any attribution or copyright information if necessary.
When selecting visuals, consider what type of image would best capture your message. If you’re writing about a subject such as science, you might want to include some diagrams or graphs to help convey the information more clearly. If you’re writing about something related to art or culture, images of artwork or people may be more appropriate.
The visuals and music you select should reflect not only the topic but also the tone of the piece. Be sure to choose images that are relevant and of high quality so that they don’t appear grainy or pixelated when seen on a computer or mobile device.
Finalizing the Content Development Process
At this stage, you should have a content development process in place. Now it’s time to finalize the process and make sure it runs smoothly.
Start by creating templates for each step of the process. This will help save time when creating content since you don’t have to re-create everything from scratch. Make sure your templates are easily accessible so everyone involved in the process can access them without any issues.
Next, organize your project files so they are easy to find. You can use tools such as Google Drive, Dropbox, or Box to store and share files between team members. This will make sure that everyone has access to the latest version of files and content whenever they need it.
Finally, review and refine your content development process regularly by having someone on your team review it after a certain period of time. This way, you can identify any areas that need improvement and update the process accordingly. Having a review system in place will also help make sure your content remains up-to-date with industry standards.
If you’re starting from scratch, the best way to go about building a quality content development process is to start small and grow from there. As your needs change and evolve, so too will your process.
The most important thing is to be clear about your goals and to make sure everyone involved in the process is on the same page. By taking the time to develop a clear and concise process, you’ll save yourself a lot of time and headaches down the road.