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The Fascination of Holograms

The viewer is captivated by 3D holograms, but where does this fascination come from?

Most people have only seen holograms in Hollywood movies; science fiction films, in particular, are filled with futuristic holograms. 3D holograms, on the other hand, are no longer science fiction, but a tangible reality. 

Definition

A 3D hologram is a floating 3D projection created by light refraction. Unlike 3D televisions, virtual reality (VR), or augmented reality (AR) applications, 3D holograms can be viewed by anyone without the use of any additional devices.

Hologram projections cause the viewer to experience a paradox. Although the eye perceives a three-dimensional object floating in space, the brain recognises that the appearance cannot be real. The difference between what you see and what your mind is aware of causes you to have an above-average attention span.

As a result, holography is ideal for conveying product information or creating images. In contrast to a typical movie, a 2-3 minute holographic presentation does not distract the viewer.

What is the scope of application for a 3D hologram?

  1. 3D holograms are a new and impressive solution for explaining products in an innovative and understandable way.:

Holograms, as opposed to traditional forms of presentation such as 2D product films, give a much more realistic impression. The digital twin becomes a living virtual image of a real object by using holography. 3D holograms add a new dimension to presentations and are a real eye catcher.

To create visual worlds of experience

3D holograms present products in a novel way. Concrete products can be combined with stunning visual effects such as fire, water, or smoke. A new visual language that is visually appealing and perfectly matched to the respective product can be created.

To explain technically complex things in a simple way

3D holograms address the issue of presenting complex correlation in a clear and understandable manner. Filter processes, fluid flows, and chemical processes, for example, can be realistically depicted on a real exhibit.

To surprise your customer

With the 3D presentation, you can pleasantly surprise your customer. The information is still fresh in his mind. By employing the hologram technique, the associated company is perceived as innovative by the viewer, resulting in a valuable competitive advantage.

What is necessary to present a 3D hologram?

  • a hologram projector (also known as a holo-display) that allows for holographic 3D projection
  • hologram content that allows for free-floating appearances in space
  • a real product or component surrounded by a hologram to perfect the optical fascination

What are the possible applications for 3D holograms?

  • Showrooms
  • Events
  • Trade fairs
  • Trade and retail
  • Congress
  • Events
  • Museums
  • Roadshows
  • Foyer/reception

The perfect hologram - guaranteed!

Every event and location is unique, as are our hologram solutions. Our advantage is your advantage: Choose the right hologram for the application, ideally with our holographic content, and the WOW factor is guaranteed.

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